Adega Mayor, a winemaking company that is part of Portuguese group Nabeiro, plans to invest strongly in the Brazilian and Angolan markets in order to increase exports over the next few years, said director Rita Nabeiro.
Speaking to Portuguese news agency Lusa, Rita Nabeiro said that, whilst in Brazil the company was planning to open a direct wine distribution system in Sao Paulo by 2013, in Angola, which is currently the company’s main export market, “we will keep up with the expansion of Angonabeiro, which promotes Ginga and Delta coffees and grow more in the wine business.”
In Sao Paulo, Adega Mayor’s local distribution system will support retail distribution (supermarkets and hypermarkets) and the HoReCa sector (hotels, restaurants and cafés).
Angola is already one of Adega Mayor’s export markets and the Nabeiro group has been in the market for 10 years and has a staff of 100 people. In Angola the group’s strategy is to boost its presence in retail due to the “high potential of the business.”
In 2011 Adega Mayor posted turnover of 2 million euros, of which 20 percent was from foreign sales. That percentage is expected to rise to 50 percent in 2015.
In Europe the country exports to Spain, France, Luxembourg, Belgium, Germany, and Switzerland, and it is also present in the Asian market with the sale of wines to Macau and Hong Kong. (macauhub)